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    • The Multiplier Effect
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
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    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
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We’re excited to share The Multiplier Effect, a new WARC report featuring insights from System1 alongside a coalition of other advertising effectiveness experts: Analytic Partners, BERA.ai and Prophet.  This data-driven analysis uncovers a major gap in today’s approach to advertising – the disconnect between brand and performance.

The report highlights how strong brand equity acts as a multiplier for commercial success, helping marketers maximize returns. With practical examples and data-backed insights, The Multiplier Effect makes the case for a brand-led approach that drives performance.

A must-read for marketers looking to unlock exponential growth!

.

Who Should Read This?
This report is essential for any CMO or business leader looking to turn advertising into a high-impact growth driver. Whether you’re optimizing your current strategy or planning your next move, the insights in this report will help you make smarter, more effective decisions.

Download the Report
Webinar

Brand Equity is Critical to Growth

This webinar explores how brand equity can unlock sustainable growth and improve the effectiveness of your advertising strategy.

Watch the Webinar

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Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.

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Improve brand health.
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Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.

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